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Mr. Clean, Colgate Ads Resonate

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By: TOM BRANNA

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Two venerable names in household and personal care topped Ace Metrix’s Brand of the Year list in the 20 most competitive video advertising categories. In household, Mr. Clean came out on top, while Colgate was named the winner in personal care. The winners achieved their success by drawing power from particular creative attributes and persuasive components, according to Ace Metrix. In looking at the ad personalities of each brand’s top-scoring ads, Ace Metrix also identified a common force...

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